Newsweek's Secrets of the 2008 Campaign
A seven-part in-depth look behind the scenes of the campaign, consisting of exclusive behind-the-scenes reporting from the McCain and Obama camps. It was assembled by a special team of reporters who were granted year-long access on the condition that none of their findings appear until after Election Day.
This is worth your time to read. It’s a fascinating peek into logistics and strategy that goes with running a political (and somewhat, marketing) campaign at a national level from both all sides. There’s a lot of great insider material of how Obama found his footing, Clinton’s shift in strategy and reactions to Obama’s wins, and how McCain struggled and stumbled while trying to find his message.
