I’ve found that the magazine aisles at bookstores give a good glimpse into what American people are interested in. Here, Mr. Magazine (Samir Husni) rounded up the 30 most notable 2007 magazine launches. The whole movement from niche interests to complete lifestyles is very apparent in many of the magazines, especially Heal (living with cancer), Men’s Health Living, Outside Go (men’s lifestyle extended from health and travel), Hooah! (National Guard living), Garden+Gun (modern Southern living), and Eldr (senior living). And then there are the truly niche interests that have found a market: Bond (gay/lesbian wedding+fashion), Sew Stylish (DIY clothing), and Everywhere (travel photography). I’m also happy to see that people are starting to view keeping up with and understanding science as worthwhile to a complete lifestyle (Science Illustrated, Scientific American Body).

Entrepeneurs: if you’re looking for markets to tap, keep an eye on what niche magazines are disappearing off the shelves.