This is the tumblelog of a consultant, entrepreneur, and graphic designer in eclectic San Francisco, CA.
In much the same way that Youtube became the de-facto platform for embedding video, iPaper and Scribd’s robust platform is going to be the way to embed documents. Scribd has already built utilities and a full API for converting an entire website’s documents to embedded format.
It’s not probably not the best or fastest or prettiest but it’s easy to use. At the end of the day, convenience trumps all.
Over at Adobe, I’ll bet all the ex-Macromedia employees who worked on FlashPaper (iPaper’s technology predecessor) are grinding their teeth to keep from yelling out “I told you so!” While PDF will continue to be used for transporting documents that require extra features and maintaining integrity, I expect 95% of documents on the web will simply be embedded via Scribd for simplicity.
Congrats Scribd: you just set yourself up for a rich buyout.
(via gigaom.com)