This is the tumblelog of a consultant, entrepreneur, and graphic designer in eclectic San Francisco, CA.

This is just plain, old-fashioned bike porn. From the description:
“During his 5 year stint as head mechanic for the Jittery Joe’s Pro Cycling Team, Brian has installed and maintained over 200 plus sets of Zero Gravity Calipers.
Brian has been giving the guys at Zero Gravity feedback on Zero G calipers for almost 5 years now and was a key player in bringing the Negative G to market last fall. While his commitments run the gamut one thing never changes: Brian is brutally honest. His constructive criticism has helped make the brakes what they are today….the highest performing lightweight brakesets in the industry. 100% made in the USA.
This is the Zero Gravity Negative G N.E.R.D. limited edition brakeset. This is the way Brian wanted to build a set for himself. The Negative G with all the Ti hardware of the Zero G. But in RED.”
(via soxiam.com)