How do we expect anyone to take this seriously as an advertising device if we keep telling them about the unbelievable complexity that arises out of the fact that we have 20 carriers in the U.S. So let’s make it simpler—let’s talk about usability, let’s not talk about the next 15 menu items, and let’s not try to copy another medium. If you are trying to make this the next online page, you will fail…because this is a new medium in its own right.
Thoughts and curations by Patrick Wang.
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