In 2001, I sold 10,000 hard copies. And everyone was puzzled. We came from zero, from 1000, to 10,000. And then the next year we were over 100,000. […] I thought that this is fantastic. You give to the reader the possibility of reading your books and choosing whether to buy it or not. […] So, I went to BitTorrent and I got all my pirate editions… And I created a site called The Pirate Coelho.
Paulo Coelho, best-selling author of “The Alchemist” on successfully using BitTorrent, file-sharing networks, ftp sites, and a central WordPress blog to increase awareness and sales of his books in Russia. (via torrentfreak.com)
