Dairy Today” redesign by Pentagram
DJ Stout has redesigned the magazine Dairy Today that is launching this month. In addition to a bold new logotype, the magazine will feature a stylized “portrait” of a dairy cow on the cover of each issue in an effort to differentiate it from its competitors.
One solution was to create the simple cover convention of featuring a “portrait” style photograph of a dairy cow every issue. Dairy Today had previously featured a variety of low quality imagery that was literal in its depiction of editorial subject matter, but not memorable or unique within the magazine’s publishing category. Photographer Randal Ford was commissioned to shoot the series of cow “portraits” for the bi–monthly publication. Two years worth of covers were photographed in a single day’s photo session saving Dairy Today money and providing them with a distinctive and memorable visual cover identity.
