“It’s delicate… but potent.”
Quite possibly the most brilliant scripted advertising moment I have ever seen on TV.
In the season finale of AMC sitcom “Mad Men”, main character Don Draper has the task of developing a pitch to Kodak execs for their new “Wheel” slide projector. What follows is as much a testament to writer Matthew Weiner’s excellence as it is to the emotional power of words and images.
