iCrossing’s “How America Searches: Health and Wellness Report” In the most bullish forecast yet on the adoption of social media in health, iCrossing has found that 34% of Americans turn to social media for health research. Several findings are particularly notable and new: Consumers going to social media sites tend to be in decision-making mode. After the health professional — whether clinician, pharmacist, or nurse — “someone else with the same condition” is important to those consumers seeking advice about particular medications. The most compelling reason consumers are using social media in health is to “connect with other consumers to exchange information or get support,” according to 75% of the online health searcher. The next most important reasons to use social media vs. other types of online sites is to find out more about the costs of a procedure or medical equipment (noted by 55%) and to access personal health records (noted by 56%). (via healthpopuli.com)
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iCrossing’s “How America Searches: Health and Wellness Report”

In the most bullish forecast yet on the adoption of social media in health, iCrossing has found that 34% of Americans turn to social media for health research.

Several findings are particularly notable and new:

  1. Consumers going to social media sites tend to be in decision-making mode.
  2. After the health professional — whether clinician, pharmacist, or nurse — “someone else with the same condition” is important to those consumers seeking advice about particular medications.
  3. The most compelling reason consumers are using social media in health is to “connect with other consumers to exchange information or get support,” according to 75% of the online health searcher. The next most important reasons to use social media vs. other types of online sites is to find out more about the costs of a procedure or medical equipment (noted by 55%) and to access personal health records (noted by 56%).

(via healthpopuli.com)

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